Love. Betrayal. Self-Discovery. And one audacious Igbo man who won’t take no for an answer. There’s something about Love in Every Word that feels like a warm embrace and a wake-up call at the same time.
The beautiful story was written by Mfon-Abasi Inyang and produced by Omoni Oboli.
The Nollywood flick has taken the internet by storm, racking up over 11 million YouTube views in just seven days (as at the time of writing this), making it the most-streamed Nigerian movie of the moment. It’s an unfiltered portrait of modern African romance, ambition, and the sometimes suffocating weight of cultural expectations.
At its core, Love in Every Word follows the life of Chioma, played by Oluwabamike Olawunmi a.k.a BamBam, a fiercely independent marketing executive trying to navigate the treacherous waters of career success and romance. But love doesn’t come wrapped in the package she expects.
Then, Obiora (superlatively interpreted by Uzor Arukwe), an effortlessly charming, wealthy Igbo businessman who is clear about his intentions from day one: “I’m going to marry you,” he declares at every chance he gets with her. And unlike the heartbreakers of Chioma’s past, he doesn’t just talk—he backs it up with action.
Watch ‘Love in Every Word’
Like a typical braggadocio Igbo man would do, Obiora had to prove he’s not an Odogwu for nothing. He buys an entire office building where Chioma works just to collect her number.
The film explores gender dynamics with a fresh perspective. Chioma, like many ambitious women, has spent years playing the role of provider in relationships, dating men who “needed time to find themselves.” But when faced with a man who is ready and willing to provide, she hesitates.
And let’s be honest, her reason is a little unhinged: his accent. Yes, you read that right. In a world where Nigerian women have been conditioned to idolise men with foreign accents and “polished” English, Love in Every Word flips the script. It forces Chioma (and the audience) to confront deep-seated biases about love, masculinity, and what it really means to build a future with someone.
Breadth of fresh air in Nollywood
The film is a love letter to the evolving Nigerian film industry. Gone are the days of recycled storylines and low-budget aesthetics. Nollywood is now the third-largest film industry in the world, grossing over $6.4 billion annually and producing some of the most engaging content on streaming platforms.
With Netflix, Prime Video, and Showmax investing heavily in African storytelling, films like Love in Every Word signal a shift towards high-quality, globally appealing narratives.
The industry’s digital revolution is undeniable. Just a decade ago, a Nollywood movie might have struggled to break one million views on YouTube. Today, Love in Every Word has crossed the 9 million mark in record time, proving that Nollywood’s storytelling is resonating with audiences far beyond Africa’s borders.
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Why this film hits different
What sets Love in Every Word apart is its authenticity. It’s a masterclass in modern African storytelling—no unnecessary exaggerations, no unrealistic Cinderella transformations. Chioma is a woman we all know: ambitious, vulnerable, sometimes self-sabotaging.
Obiora is the antidote to the emotionally unavailable, commitment-phobic men Nollywood often glorifies.
And let’s not forget the cinematography—clean, vibrant, and full of intentional framing that makes Lagos look like the cultural heartbeat of Africa that it truly is. The soundtrack? Pure fire. The music choices elevate the emotions, drawing the audience deeper into Chioma and Obiora’s world.
Beyond romance
Love in Every Word is a mirror held up to African society. It challenges outdated gender roles, calling out the unspoken pressure on women to choose between financial independence and love. It asks the hard questions: Can a strong woman still be “soft” in love? Can an ambitious woman trust a man to lead without losing herself?
And then there’s the Igbo man stereotype—one that Obiora both challenges and embodies. He’s rich, confident, and determined, but also tender, patient, and refreshingly secure in his masculinity.
The future of African storytelling
With Love in Every Word, Nollywood is proving that its golden era is just beginning. Streaming platforms have opened the industry to global audiences, and African creatives are finally getting their well-deserved time in the spotlight.
The African creative industry is currently valued at over $50 billion, and Nollywood is leading the charge, redefining what it means to tell African stories.
Final verdict? Must-Watch!
If you haven’t seen Love in Every Word, do yourself a favour and press play. Omoni Oboli made a loud statement with this one.
